SuperChef
'Revolutionizing cooking experience by sharing healthy recipes from food bloggers and giving personalized recommendations by leveraging robust filters.'
PROBLEM
Users find it difficult to find healthy recipes that fit their dietary requirements. People usually spend a lot of time browsing recipes online to find the perfect recipe to cook.
SOLUTION
SuperChef is a one stop shop where the users get the opportunity to find recipes from their favorite chefs or even get recommendations about recipes that suit their preferences at the given time or with the available ingredients.
COMPETITORS ANALYSIS
There are number of applications available to view recipes. Competitive analysis of various companies such as Yummly, Kitchen Stories, Sidechef and Ekilu was done. The points considered for competitive analysis were core goals, content, features, layout, performance and navigation structure.
It was found that these applications lacked some filters to make the search more intuitive and personalised.
GET TO KNOW THE USER
Conducted interviews to understand the users' goals and pain points. The main objective was to understand what the users were looking for in a recipe app and to learn about their cooking habits. I interviewed 5 people who have an interest in cooking.
Main points considered for the interviews:
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Motivations to cook a new recipe.
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Any specific objectives while searching for a new recipe?
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Frustrations while searching for new recipes
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How does the user usually discover a new recipe?
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What factors influence the decision while selecting a new recipe?
PERSONA
This persona is created by gaining significant insights from the interviews.
SARAH
Age: 36
City: Pune, India
Occupation: Entrepreneur
BACKGROUND
Sarah is a health-conscious entrepreneur who likes to explore and experiment with various healthy recipes. She generally cooks for her family on weekends and often tries new recipes that her favorite chefs' recommend. She follows chefs like Vikas Khanna and Pooja Dhingra and always would like to stay updated with their new recipes.
GOALS
Search effortlessly: Sarah wants to navigate effortlessly to find the right recipe at a particular time.
Save Time: She wants to spend minimum time searching and deciding on a recipe.
Health Conscious: She likes exploring and cooking a variety of recipes.
PAINS
Difficulty finding the right recipe: Not able to find recipes that fit her dietary requirements.
Planning: She struggles to plan the meals ahead of time.
Time: struggles
EMPATHY MAPPING
Based on the insights from interviews and personas an empathy map was created to understand the user, their goals, and their expectation for a recipes applications.
PRODUCT SOLUTION
After analyzing the consumer market, and competitors and taking inspiration from the competitive solutions available, these were some of the goals for the product:
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Caters to people who want to cook healthy meals by taking inspiration from their favorite chefs.
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Intuitive to filter and search for the right type of recipes according to the current preferences.
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Easy to share your culinary experiences with your friends.
BUSINESS GOALS
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Increasing user engagement by providing quality and trustworthy content, personalized recommendations, and opportunities for social sharing.
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Focus on creating a strong trustworthy brand and later expanding its services.
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Premium subscriptions for users for additional features such as live cooking classes and meal planning.
INFORMATION ARCHITECTURE
Insights were gained from analyzing requirements, competitors, and content. The sitemap was then structured using the Card Sorting method.
HIGH FIDELITY DESIGNS
STYLE GUIDE
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LEARNINGS
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Iteration methods such as crazy 8s have helped to look at various possible solutions and analyze the best possible solution for the application.
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Learned to make informed design decisions that connect with empathizing with the users and keeping the user front and center throughout the design process.
NEXT STEPS
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To improve the application of the WCAG standards in the design.
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Brainstorm in various ways to make the application more efficient.
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Focus more on the insights and usability studies to make the application more intuitive.